If you’ve just set up a new business, one of the most important things you need to do (besides all the nitty gritty involved in launching the business) is to get your content marketing assets ready.
Invest your time and energy into copywriting and developing an effective content strategy so that you can make your online and offline presence felt. Help your business take off by creating and distributing valuable content that creates brand awareness, drives conversions and increases sales.
Here are the top 10 content marketing assets you need to have when you start your business.
1. Corporate profile
The corporate profile defines what your company is all about, including the brand positioning, your goals or objectives, your target market, your key services or products and what you hope to achieve. Essentially, this is similar to the “About Us” page on your corporate website. Your corporate profile should be succinct and easily understood. If you will be using it for your website, then make sure you include the relevant SEO keywords.
2. Optimised website
A website is a must-have for every business. This is where your prospective and existing customers can find out more about your profile, business, services or products. If you’re launching an e-commerce store, then a well-structured website with great product descriptions is essential. It is important to optimise your website with the right keywords so your customers can easily find your business when they search for the kind of products or services you offer. This is where SEO copywriting comes in handy.
3. Social media
As a new business, you need to build up your social media following so that you can share new product offerings, promotions and events with your customers. YouTube, Twitter, Instagram, Facebook and LinkedIn are some of the more popular social media channels which businesses use to reach out to customers. Start by creating the right profile (that is also optimised) for your social media account and create a content strategy so you can post regularly. Here’s where a blog posts, videos and infographics and other news about events and promotions can come in handy.
Video marketingis becoming more and more popular with businesses as it’s a great way to catch the attention of customers with short attention spans. Invest some time to develop a script and shoot a short explainer video for your start-up. Explainer videos can help to introduce your product, service or business in an engaging way. You can post it on your website, on YouTube and share it on other social media channels.
Infographicsare increasingly used, especially in B2B marketing, and are a great way to distill data and statistics into an easy-to-understand format. They can help to demonstrate your knowledge or expertise in particular area relevant to your industry. Visually compelling, an infographic breaks down complex data, organising and synthesising them into easily digestible chunks of information. They combine the best of text, graphics and design to grab your customers’ attention.
6. Marketing collateral
Marketing collateral provides information to your customers about your company and products or services. Examples include brochures, catalogues or flyers. They are versatile marketing tools and can be displayed in stores, distributed at trade shows or handed out during business meetings.
7. Press kit
If you plan to engage with the media, whether for a media interview or a press briefing, then you need to create a press kit. The press kit provides relevant information to members of the media and helps to shape the narrative for the announcement you plan to make. A press kit would typically include a press release as well as other information such as a corporate profile, factsheet, a list of FAQs, or other relevant promotional or marketing collateral.
8. Thought leadership material
If you operate in the B2B space, then it makes sense to invest time and effort in developing thought leadership content. Examples include white papers, blog posts, editorial commentaries, insight or trend reports and survey research. Having a content strategy that incorporates thought leadership can help to build up your brand and create lead generation opportunities. Differentiate your organisation from your competitors by generating insights that are fresh and original.
9. Newsletter or email marketing templates
Although many companies are turning to social media marketing, newsletter marketing is still a cost-effective strategy that can be used to engage with customer, enhance sales and increase brand royalty. With marketing automation, you can start to build marketing campaign and create templates for a series of emails with varying frequencies targeted at the right people at the right time.
10. Presentation decks
Presentation, proposal or pitch decks are a key tool in B2B marketing, as they paint a strong picture of how you can add value to your clients or solve their problems with your products or services. They should be concise, compelling and visually appealing. Always tailor your presentations to your audience’s goals, needs and pain points.